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TIME has implemented a dual-version strategy for its website, offering one version for human readers and another for AI bots.
The human-readable version provides the full magazine experience, while AI crawlers receive a simplified markdown version with embedded ads. This approach ensures that AI bots encounter a different content structure compared to human visitors, with ads integrated into the bot-specific version that remains unseen by human users.
Source: vincentschmalbach.com
Interesting approach by TIME to serve AI bots a different version. Keeps their user experience intact.
I wonder how effective these embedded ads are in the bot-specific version. Are bots the new ad audience?
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